BIT Startup Of The Week: Eison Triple Thread

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julian_eison_-headshotQ: Who Founded your company?

A: Julian Eison ( Founder)

Q: Give us a brief summary of your background in tech. 

A: Prior to founding Eison Triple Thread I was an IT Manager and subject expert performing diligence in software and other verticals at Golden Gate Capital Private Equity. I obtained a bachelor’s degree in Sociology from University of California Irvine, where I graduated with distinct honors and was a nationally ranked Div I, NCAA High Jumper.

Q: Tell us about your company. What does your company do or make?

A: Eison Triple Thread is an honest luxury fashion house. We’re reimagining made-to-measure clothing, starting with premium menswear. Our commitment to craftsmanship, culture, and access translates to harmonious fit, elevated style and simplified shopping, at historically impossible prices.

Q: What problem does your company aim to solve?

A: At a very high-level we are solving a multi-pronged problem. First, the menswear market is saturated with tailored clothing brands promising great fit and quality, but that concept usually stops at the marketing level and rarely do consumers experience the promise. Secondly, There is a growing hole forming between disposable fashion and high-quality designer, and we are filling that void with a refreshing brand that seeks to attract a broad demographic of men who represent the majority of wallet share today.

Q: What is your company’s mission?

A: We are on a mission to build the most modern Honest Luxury fashion house online.

Q: What has been your biggest challenge as a startup founder?

A: As a founder my biggest challenge has been talent acquisition. Let me explain a bit more. We are at the intersection of tech, fashion, and luxury retail. I am in the process of building a very strong and cross-functional team that can produce and be wildly creative. Given our vision and product, the necessary skill set is somewhat of a new blend that requires one to truly grasp upon legacy concepts and apply to unchartered territory.

Q: Did you ever feel like giving up?

A: Certainly. There are certain struggles and challenges that seem impossible. Sometimes those feelings last for 30 minutes or even 30 days, but the key is to always keep the short-term momentum going to realize the small wins to maintain interested in the larger opportunity. It’s quite easy to give up, but with the same energy one can succeed.

Q: What lessons did you learn from that challenge?

A: It’s ongoing. Early lessons have made it clear that being late to the party is better than being too early. What I mean is, focus on finding the right talent and people build with instead of hiring out of tolerance and miss the forest for the trees.

Q: What has been your biggest victory?

A: Identifying and understanding HENRY, our target customer.

Q: How did it make you feel?

A: This early success has created a platform that our business needs. In turn, we feel confident and convinced that our concept and ideas can be directed and sold to a burgeoning demographic of men who exist and are willing to engage at a very intimate level with the brand.

Q: If you could only give one piece of advice to an aspiring tech startup founder, what would it be?

A: Fall in love with research and diligence and don’t make decisions based on loose data and a false sense of success or value add.

Q: Has your company received funding? If so, what type of funding? From who?

A: Yes we have received a seed round of $200K from ANON investors in Private Equity and Retail.

Q: How can users find more info on your company?

A: Users can find more information by visiting our website at www.eisontriplethread.com. They can also purchase products there as well as at our SF Style Gallery– 450 Geary St #101, San Francisco, CA 94102

Q: How can people contact/follow you/your company?

A: People can contact or follow us using the following:

Blacks In Technology’s Startup of the Week focuses on spotlighting and promoting Tech based startup companies founded by PoC or have PoC in top leadership positions. Want your startup company featured as our SoW? Submit your company now by completing the following form.

 

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Blacks In Tech

Blacks In Technology is a professional platform for PoC in technology. BIT serves to increase the visibility and participation of PoC in tech through community, media, mentorship, and stewardship. Blacks In Technology (BIT)® is "Stomping the Divide" by establishing a blueprint of world class technical excellence and innovation by providing resources, guidance and issuing a challenge to our members to surpass the high mark and establish new standards of global innovation. “Stomping the Divide”