BIT Startup Of The Week: Moving Analytics
A: Ade Adesanya, Harsh Vathsangam
Q: Give us a brief summary of your background in tech.
A: Did research in nano-technology as an undergrad building chips for semi conductors, co-founded givepals.com a social market place in college, had 3K+ users at my university and was showcased at SXSW. It eventually failed due to lack of funding and scalability of platform. I then worked at the innovation office at the University of Southern California helping professors with intellectual property commercialize their research and launch startup companies.
Q: Tell us about your company.
A: Moving Analytics helps people with heart disease recover faster through a home-based cardiac rehab program delivered through a tele-health platform. They key problem we’re solving is less than 20% of patients attend cardiac rehab after surgery because there very few rehab programs that are located far away from patients home and work, so transportation and scheduling keep many patients away from a program that has been proven to increase life expectancy and reduce the risk for a second heart attack. With our technology patients can do their cardiac rehab in the comfort of their home while the hospital can manage patients remotely. I explain our problem a lot more in this video
Q: What is your company’s mission?
A: To make healthcare more affordable and accessible for people with chronic diseases
Q: What has been your biggest challenge as a startup founder?
A: Selling to hospitals is tough. There are a lot of decisions makers, a long sales cycles and your product has to be backed by research. So there is a lot of upfront investing that has to go into the business before realizing revenue, and investors don’t want to fund research and development, while hospitals won’t buy a product without research from evidence. I’m happy we’ve been able to overcome this through our partnership with Stanford University.
Q: What lessons did you learn from that challenge?
A: I learned persistence, find opportunities to leverage other people’s expertise and credibility, focus all you efforts in understanding your customers needs.
Q: What has been your biggest victory?
A: Our team and chemistry. Everyday I walk into the office or interact with my team I pinch myself because we have a team of brilliant but empathetic people who care about each other and our mission.
Q: What lessons have you learned from your successes?
A: Team work is the ultimate competitive advantage. Customer discovery is critical before building a product and when fundraising you need to understand the firm or individuals investment thesis and if your company fits.
Q: If you could only give one piece of advice to an aspiring tech startup founder, what would it be?
A: Just start by spending lot’s of time with customers, and be biased to action by following up and delivering on the insights from customer interactions.
Q: Has your company received funding? If so, what type of funding? From who?
A: We have received a total of $1.5M from Launchpad Digital Health, Health X, and Stanford University
Q: How can users find more info on your company?
A: You can check us out by visiting www.movinganalytics.com
Q: How can people contact/follow you/your company?
A: Twitter: @movinganalytics
Blacks In Technology’s Startup of the Week focuses on spotlighting and promoting Tech based startup companies founded by PoC or have PoC in top leadership positions. Want your startup company featured as our SoW? Submit your company now by completing the following form.
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